AI Insights · Timothy · July 2025
Top 5 Drawing & Coloring Apps Performance in Australia, Q2 2025
Discover the trends in downloads, revenue, and active users for the top drawing and coloring apps in Australia during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the top drawing and coloring applications on a unified platform in Australia showed varied performance trends. Here's a closer look at the data provided by Sensor Tower.
Color by Number：Coloring Games from Wildlife Studios exhibited a consistent rise in weekly revenue, beginning the quarter at approximately $4.6K and peaking at $5.8K by the end of June. Weekly downloads fluctuated, starting at 6.6K, peaking mid-quarter at 16.1K, and settling at 12.6K. The app's active users also demonstrated growth, rising from 20.2K to 33K.
Zen Color - Color By Number by Oakever Games experienced a more modest revenue increase, starting at $587 and reaching $860 by the quarter's end. Weekly downloads saw a decline from 9.9K to 7.4K, while active users showed resilience, increasing slightly from 49.4K to 48.7K.
Happy Color by Numbers Game from X-Flow had a steady revenue with minor fluctuations, starting at $355 and ending at $471. Downloads saw a slight increase from 5.6K to 6.6K, whereas active users remained strong, closing the quarter at 74.4K.
Color Pop AI - Coloring Book by MWM showed a robust revenue performance, peaking at $9.5K in April before stabilizing around $9.1K. Download numbers decreased from 7.2K to 5.3K over the quarter. Active users followed a similar trend, ending at 18.5K.
Lastly, Phone Case DIY by Crazy Labs had minimal revenue impact, with minor fluctuations around $0 to $29. Downloads started at 2.5K, peaking at 8.1K, and finished at 4.1K. Active users saw a decline from 8.6K to 7.2K by the quarter's end.
For more detailed insights and data, visit Sensor Tower's platform.
